Chain of Stores in Different Demographic Set-ups Case Study

Chain of Stores in Different Demographic Set-ups - Case Study Example As the paper highlights the issue on product specialization revolved around the products with high direct production costs (DPC). Fragile goods such as charcoal had high handling costs amounting to a DPC value of $0.37. Disposable diapers also held high DPC values of $0.70. These presented a problem with bulkiness. The varieties of the diapers, For example, kept changing, and that caused inconveniences in constant resetting of the shelf fixtures. This discussion declares that the display of products formed another area of focus. In this element, the study focused on the product and category sales per foot of the shelf space. The approach provided evidence that alcoholic beverages and cosmetics took considerable shelf space but generated considerably low in the returns. Alcoholic beverages performed poorly at $7.45 per feet while cosmetics performed even worse at $0.69 per feet of shelf space. Though they presented low returns, these products occupied considerable shelf space. The alcoholic beverages took a total of 513.3 feet of shelf space with only weekly sales of $3,823.73. Carbonated beverages, on the other hand, recorded almost triple in weekly sales to that of the alcoholic beverages ($10,003.92) but occupied shelf space of 339.7 ft. Cereals and other breakfast foods also occupied considerably little linear space, 166.6ft, regardless of the higher sales compared to the alcoholic beverages. In the non-edible grocery sect ion, soaps and detergents took the largest share in the shelf space allocated. The weekly dollar sales were $9187.17 compared to paper products (shelf space of 338.3ft and weekly dollar sales of $8483), and cigarettes/tobacco products, which had weekly sales of $11024.62, with a linear shelf space of 156.6 ft.

Markiting Assignment Example | Topics and Well Written Essays - 1250 words

Markiting - Assignment Example This is where the reader learns, what he has already anticipated from the title. The body should fully justify the topic, and this article’s body does just the same. This piece truly gives its readers, what it promises in the title. The reader gets to know the about the ‘failed bid’ of ‘Sharon Angel’ in the first paragraph. Each paragraph contains a strong topic sentence, which connects it with the last paragraph and smoothes way for the next one. The very first line of the article; ‘Is a vote worth $97?’ invites the reader to find out, what is the story behind it. This article also uses strong action verbs where appropriate, to move the audience along with the flow. This article, although written in past tense, provides an interesting account of the mid-term elections, and keeps the audience hang on to every word. This piece of writing also has an element of honesty. The writer has justly manifested what he/she believes to be the truth. This article contains integrity of opinions and feelings. It is also open and direct. It is neither lengthy nor ambiguous. This is a reader-friendly article. It is written in a kind of informal style, and immediately puts the reader at ease. It does not contain too many, too hard words, nor does it beat about the bush. It contains simple and short paragraphs making it easier to understand. This article is very edifying, providing complete information in easy terms that even a layman would understand. The theme of the article was kind of methodological, and required statistics and facts. It was not a fictional topic, where one could depict one’s opinions and thoughts. The writer made effective use of research to provide accurate facts and figures to clearly describe the ‘most expensive midterm election in U.S. history’. The writer has also provided the visual representation of the elections, and clear, concise tables that summarizes all the figures that could not be